Before you invest time and money into a new business, it’s crucial to validate your idea to ensure there’s a real demand. Start by conducting market research to understand your target audience and their pain points. Next, test the concept through surveys, social media engagement, or even creating a minimum viable product (MVP) to gather feedback. By validating your idea early on, you can refine your approach, minimize risks, and increase the likelihood of success. The key to validation is to listen to your potential customers—if they see value in your idea, you’re on the right track.